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JOHN BALDESSARI

This video is about John Baldessari, a conceptual artist who's art predicted the way we interact with image and text today.

Photo credit: Dots composition by John Baldessari

Motion design is about looking outwards to find inspiration. This is a series about influential artists from the 20th century, my attempt to look back to find inspiration and an explanation. Why was this artist significant? How did they change the visual culture of their time? How does the impact of their work explain our visual culture today?
This episode is about John Baldessari, a conceptual artist who's art predicted the way we interact with image and text today.

Awesome tools for a motion designer's workflow

Pure Beauty

This book about Baldessari’s work is an exploration of the relationship between written and visual language and is a great reference for any graphic and motion designer.

Sketchbook

Every motion design artist should have a sketchbook handy to brainstorm or sketch ideas before jumping onto the computer :)

Adobe Illustrator

If After Effects is king, Illustrator is it’s right hand man! As a motion design artist, use this software for precise vector work and intricate character designs.

FIND YOUR CREATIVE PROCESS

Remember that your creative process will always be unique to you. You just need to find a creative flow that you’re comfortable with. Bear in mind that complexity always begins from simplicity, so don’t be afraid to start small and work up to those challenging concepts.

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