Awesome tools for a motion designer's workflow
Design Is Planning And Planning Is Design
You’ll have heard the old adage “failing to plan is planning to fail…” The same holds true for design. Design is all about planning. Planning a project is a key element in the process of producing motion design, and that’s where styleframes come into play.
I’ve already pointed out to you in my earlier motion tutorials that planning and preparation are key when it comes to creating amazing motion design. As a motion graphics artist, you need to understand that design is, at its heart, all about planning.
Planning a motion design project is a key component of your artistic production process, and that’s why you need to understand the use of styleframes for motion design and storyboards. So, let’s start with the basics.
What is a storyboard, and what should it look like? There’s no right or wrong answer to those questions. You can make your storyboard as rough and basic as you like, or as detailed as you want – it doesn’t matter. All that it matters is that it outlines your narrative in a clear and concise way. In short, then, a storyboard tells the story of your project.
A styleframe, on the other hand, outlines the style of the project. Creating your storyboard from your styleframe is an excellent way to make convincing motion graphic examples of how the project is going to look and feel when it’s complete. It’s also the best way to ensure that you and your client are on the same page from the start.
PRESENTING YOUR WORK
It’s all well and good to create an amazing motion graphics project, but you need to impress your client with the concept that you’ve come up with, and that requires great design presentation skills. Walking clients through your motion graphics work process is key to explaining your ideas.