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Awesome tools for a motion designer's workflow

Creative Strategy and the Business of Design

Photoshop is an extremely powerful tool for motion design artists, helping you create photo-realistic styleframes to animating frame by frame. It’s a great program to have in your toolkit!


Notion is an amazing text-based software to organize, stay updated and plan your next motion design project. And it’s free for personal use!

Adobe Photoshop

David Douglas explains how a creative, like a motion design artist, can nail creative strategy and understand business insight. This book helped me nail client presentations.

Understanding The Brand Is The Key To Effective Communication

As a motion graphics artist, your job is to communicate on behalf of a brand. So, it makes sense that you need to really understand that brand and what it wants to say in order to convey its message correctly.

Every brand is different. It has its own unique message. Finding the best way to achieve that through motion design is key, and the only way to do that is to really get to know that brand inside out.
Any skilled motion design artist will look in-depth at a brand before even considering the direction in which to take their video. But which elements should they be looking at?
The first element to explore is brand identity. Brand’s express their identity through their logo, typography, colour palette, and retail environment. In most cases, it’s the first thing that customers notice when they encounter the brand.
The second element is the brand’s tone. This is expressed through the way the brand presents itself in both vocal and written form. It exudes through its web content, its blog posts, its voiceovers, and, of course, its videos, which is why it’s so important to understand it because you’re going to need to harness that voice in your work.
The brand’s values come next. This is everything that the brand stands for as well as the channels through which it markets itself, the associations that it makes, the relationships that it fosters, and the events that it chooses to sponsor.
Digging deeply into a brand’s background – its location and its history – allows you to tell a story in video form that truly expresses the brand’s essence.

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A graphic and motion designer needs to know who they’re addressing when they make a video. Simply creating a video and hoping that it hits the mark is pointless. You need to know who you’re communicating with and that’s where defining an audience comes in.

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