STRATEGY AND MESSAGING
Motion designers need not only to define the right target audience but also to create the right message to speak to that audience in a way that resonates effectively with them. Video is a wonderful format with which to strike a chord with a target market, but it only works when the motion design artist tailors the message correctly.
PSYCHOLOGY FOR CREATIVITY
It can be all-too-tempting to compare yourself to other motion designers out there, but comparisons only lead to frustration and anxiety. A key rule you’ll learn as a motion design artist is that it’s ok to be yourself. In fact, you need to be true to yourself and your own creative mindset to achieve uniqueness.
PRESENTING YOUR WORK
It’s all well and good to create an amazing motion graphics project, but you need to impress your client with the concept that you’ve come up with, and that requires great design presentation skills. Walking clients through your motion graphics work process is key to explaining your ideas.
PUTTING IT ALL TOGETHER
To create a great motion design project, you need to put all of the elements that you’ve learned in my motion graphics tutorials together. All of the various elements you’ve learned in my motion tutorials need to be brought into play to create a well-rounded and well-designed concept.
Ideas for Motion Graphics
It isn’t always easy to develop a concept for a motion design project.
In fact, it can take some time and some experimentation to find a process that you’re happy with (as you can see from my early experimental videos!)
However, when you break down the process, you’ll end up with a result that’s truly unique to you so here, I’ll take you through some simple steps to make the process of concept development a little easier.