If you don’t know what you’re trying to communicate through your video, how will it ever resonate with an audience? This is why coming up with a concept for your motion design is an essential first step in any project.

As a motion graphics artist, your job is to communicate on behalf of a brand. So, it makes sense that you need to really understand that brand and what it wants to say in order to convey its message correctly.

A graphic and motion designer needs to know who they’re addressing when they make a video. Simply creating a video and hoping that it hits the mark is pointless. You need to know who you’re communicating with and that’s where defining an audience comes in.

Motion designers need not only to define the right target audience but also to create the right message to speak to that audience in a way that resonates effectively with them. Video is a wonderful format with which to strike a chord with a target market, but it only works when the motion design artist tailors the message correctly.

It can be all-too-tempting to compare yourself to other motion designers out there, but comparisons only lead to frustration and anxiety. A key rule you’ll learn as a motion design artist is that it’s ok to be yourself. In fact, you need to be true to yourself and your own creative mindset to achieve uniqueness.

There’s a common misconception that there’s a secret to coming up with great ideas for artistic projects. However, a good motion graphics artist doesn’t need tricks or miracles. They only need a few simple exercises to begin generating creative thoughts of their own.

Remember that your creative process will always be unique to you. You just need to find a creative flow that you’re comfortable with. Bear in mind that complexity always begins from simplicity, so don’t be afraid to start small and work up to those challenging concepts.

When you learn motion graphics, you hear all the time that you need to master composition to communicate your message, but what does that actually mean in practice? My motion graphics tutorials aim to explain the principle to you in terms you can actually understand.

You’ll have heard the old adage “failing to plan is planning to fail…” The same holds true for design. Design is all about planning. Planning a project is a key element in the process of producing motion design, and that’s where styleframes come into play.

It’s all well and good to create an amazing motion graphics project, but you need to impress your client with the concept that you’ve come up with, and that requires great design presentation skills. Walking clients through your motion graphics work process is key to explaining your ideas.

To create a great motion design project, you need to put all of the elements that you’ve learned in my motion graphics tutorials together. All of the various elements you’ve learned in my motion tutorials need to be brought into play to create a well-rounded and well-designed concept.