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Awesome tools for a motion designer's workflow

Lateral Thinking

This book is useful to learn motion design idea generation. I start by brainstorming with exercises from this book before making styleframes and a storyboard.


Every motion design artist should have a sketchbook handy to brainstorm or sketch ideas before jumping onto the computer :)


Notion is an amazing text-based software to organize, stay updated and plan your next motion design project. And it’s free for personal use!

Creative Thoughts Generate Great Ideas

There’s a common misconception that there’s a secret to coming up with great ideas for artistic projects. However, a good motion graphics artist doesn’t need tricks or miracles. They only need a few simple exercises to begin generating creative thoughts of their own.

As a new motion design artist, you can be forgiven for thinking that there’s some hidden secret to coming up with great ideas for videos. However, that isn’t actually the case at all. You don’t need miracles or tricks to generate amazing concepts. All you need is your own creative thoughts.
It’s best to think of creativity as a muscle. How do you strengthen any muscle? By exercising it of course! So you need to give that creative muscle a regular workout to give it the boost it needs to become a champion.
Of course, not all the motion graphic examples that you come up with will be good. In fact, some may be downright bad. But that’s ok because it’s all part of the creative process. The key is not to be deterred from trying again and coming up with something new. One bad idea doesn’t mean all your ideas are bad!
What kind of exercises should you practice to enhance your creative muscles? Freewriting, role-playing, challenging assumptions, reversing problems, and considering analogies are all helpful tools in your motion design toolbox. Start practicing these skills and soon they’ll become second nature, helping you to become an even better motion design artist.

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Remember that your creative process will always be unique to you. You just need to find a creative flow that you’re comfortable with. Bear in mind that complexity always begins from simplicity, so don’t be afraid to start small and work up to those challenging concepts.

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