From the Nike swoosh to the Apple... well, apple, logos are all around us. A well-chosen logo is the ultimate act of marketing, as it can overcome any language barrier. The examples we mentioned above are already globally recognized, though. Animating a logo can quickly capture the imagination and attention of an audience and enhance the standing of a new brand.

There are many options for applying motion design to a logo. Some brands benefit from a serious and minimalist approach to animate logos, while others tap into an emotional hook and seek out something a little more fun. As always, the best approach is the one that a target audience will respond to – and how to portray a brand's image in a few seconds.

That timing is all-important, as brand logo animation should be kept short and sharp. All the same, the opportunity to tell a story should not be passed up. As always with motion design, finding the balance is key. Once this is achieved, a sizable uptake in brand recognition becomes not just possible but likely. A range of talented motion design artists discusses how to achieve such equilibrium in this video.