In the modern world, offering consumers a superior product or service is not enough to elevate a brand above competitors. If a brand hopes to engage with an audience, it must share relatable values and a mission statement. Motion design for brands is a great way to achieve this.
Text and prose are important for relaying essential information to an audience. Alas, if patience is a virtue, the internet has created a generation of sinners. Audiences absorb information in different ways, and for many, the use of video and animated typography can make the difference between achieving a conversion or suffering a bounce.
Bring motion graphics into your descriptions to demonstrate how your product or service can enhance the life of a user, and you're abiding by one of the golden rules of user experience - show, don't tell. In addition, embracing motion design humanizes a brand, enabling a target audience to absorb and understand a core message truly.
Sharing this dramatically enhances the chances of forging an enduring bond of loyalty and trust between brand and consumer. What's more, it's a great way to experiment with great new branding ideas and concepts. This video explains how motion tutorials can change the fortunes of your business.
Photo credit: 36 Days of Type 2020 by Wes L. Cockx
Video is not just the future – it's the present
Weaving a story through your motion design for brands provides an emotional hook for your audience to latch onto. Make yours a love story that delights and enthralls, not a tale of terror that deters your client base.