Social media rules the world, for better or worse. A memorable online presence is essential if a brand wants to be embraced by an audience. Businesses need to strike the right balance of originality in such a crowded marketplace, identifying a target audience and potentially viral mass appeal. That requires an immaculate balance of art and science.

The key to successful motion design for social media is understanding the target audience of a product or service. Social media platforms harvest first-party data and can ensure that content reaches the appropriate profiles. This remains only half the battle, though.

Motion design for social media can attract an audience's attention, provided it is targeted to appeal to unique sensibilities. First, a target market profile should be built, with motion design used to pique curiosity. Then, with the right blend of colour, narrative, and psychology – as well as a clear and direct message that merits sharing – a brand will enjoy a reputation as a stellar social media following.

Before we go, however, there’s another thing to consider - “social media” is a broad church in the 21st Century. Ensure that your motion design approach is relevant to the format that’s hosting the content - and the audience that will be viewing it. After all, Facebook, TokTok, Instagram and Twitch will likely have different core user bases. Learn motion graphics for social media the easy way through this video!