Learning how to combine colours in motion design is essential. Every shade chosen will cause an emotional or psychological reaction from your audience, whether by accident or design. It means that complete confidence in the colour palette is non-negotiable.
Assuming that shades and hues are purely aesthetic concerns is a huge mistake. This video elaborates on how a skilled motion and graphic designer will make the most of colour. It also discusses how plug-ins, such as Ray Dynamic Colour 2, can be hugely beneficial to managing workflow.
Download Ray Dynamic Color: https://aescripts.com/ray-dynamic-color/?aff=78
Photo credit: Material Design by Sander Van Dijk
Every color has a function, especially in motion design
Are you familiar with the psychology of colour? It's more elaborate than you may realize, and every colour choice will influence how your audience reacts to using colour in motion design. So pick the perfect palette to retain your confidence and deliver compelling brand messaging.
Awesome tools for a motion designer's workflow
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